Microsoft's Clarity is a new free analytics tool that provides website usage statistics, session recordings, and heatmaps. Compared to Google Analytics (and other analytics platforms), it's a bit basic. But it's sturdy, it's easy to use, and it has some great features.
Clarity records information about users who visit your website and their behavior. It summarizes this information in the form of dashboards and allows you to explore and highlight interesting segments and behaviors. A screenshot of the Latest Mailing Database Microsoft Clarity website at clear.microsoft.com.
It provides basic insights into sessions, interactions, and engagement, and breaks down users by device type , country , and other dimensions. For all of these views, you can explore Heatmaps and Session Recordings . These records can help you better understand your users and their issues. You may be able to use this information to improve your website.
You can learn more about Clarity at clear.microsoft.com, or read on to learn more about its strengths and features.
Main features and reports
Dashboards and Metrics
As you would expect from an analytics tool, Clarity provides a comprehensive overview in the form of a dashboard. This contains all the usual types of metrics you would expect; number of sessions, total number of users, details of page views, etc.
Surprisingly, the dashboard lacks some of the metrics you would expect in a tool like this. There's no 'bounce rate', no 'conversation rate', and none of the Latest Mailing Database kinds of charts you might be used to from tools like Google Analytics. You also cannot compare performance across multiple date ranges or segments.
The dashboard of a Microsoft Clarity account
Beyond the usual metrics, Clarity tries to provide smart insights. Specifically, it tries to identify when users encounter friction. Special reports such as "rage clicks" and "excessive scrolling" show users who may have been confused or annoyed. Digging into them can be a great way to find out where your website is dropping your users. Fixing these issues can be a great way to Latest Mailing Database improve engagement, reduce bounce rates, or increase conversions.
One of the great appeals of Clarity is that all sessions are recorded. Clarity records the mouse movements, scrolling and clicks of every site visitor. These can be viewed and replayed at any time in the future.
The official Clarity video below shows what it looks like in action.
Each of the dashboard panels provides shortcuts to these types of video recordings. You can drill down to see records for popular pages, frustrated users, or specific browsers.