Now that the engagement goals have been determined, how will the brand convey its message to its current and potential customers? At this point, it is vital to determine what message will relate to the customers’ pain point and how. The fun part about constructing a message is understanding it can change over time. It relieves the pressure of thinking that one must create a perfect message now. To make this process fun, one can interview members of their target audience. Interviewing individuals in person or online through social media surveys, blog posts, and email marketing work. Once enough research is conducted, it’s safe to say that it’s time to create the message. Conditions The conditions of a user engagement strategy are simply the point of contact.
What engine will the brand use for marketing to the Photo Restoration Service customer? Business owners should plan to deliver relevant content to their customers regularly to keep the process of evangelism alive at all times. The personalized message should encourage users to try the product. It should incorporate the five levels of engagement and the four types. Conditions should not overwhelm the customer or always be aiming to sell to them. Instead, conditions should convince them how the product will positively impact their lives. Touchpoints Touchpoints coincide with conditions because they look at where interactions occur in the customer journey. Are customers interacting more with the brand on Instagram or Facebook? Is the brands’ website getting more traffic from Facebook or Pinterest? It is good to plan touchpoints in the beginning. For example, choosing to use Instagram and Facebook is brilliant.
However, one industry may only get a lot of engagement from Instagram. That’s OK. The goal is to find out what works and what doesn’t. Then all efforts can be put towards what works for increased user engagement and overall brand success. Alerts It is essential to have active alerts on what’s happening. Technology plays a significant part in creating these alerts to keep one on top of negative comments, questions, and positive testimonials. One can set up reminder alerts of the best time to advertise a specific deal. For example, right after Christmas and New Year’s, a business can begin to advertise their Valentine’s Day discount instead of waiting until the week before. It increases the message’s reach and sells more products that cater to that holiday.