It's no secret that Facebook can be a fantastic place cell phone number list to reach new audiences and grow your business. We constantly hear about incredible and crazy success stories: "I just put stuff on Facebook, and I don't know what happened, but six months later I quit my job and my hustling side became my full-time gig!” That's great, but it's definitely not the cell phone number list most common use case. I've heard more people, especially small businesses, have a completely different story: "We tried Facebook, but it just didn't work for us."
Match campaign goals to your goals
What are you trying cell phone number list to get out of Facebook Ads? Additional sales, larger newsletter readership, increased awareness? This is an important factor in determining how your Facebook Ads account will be set up. Luckily, Facebook Ads have goals set for almost any goal you might have for your campaigns. There's really no way for me to prescribe the cell phone number list right campaign objective for everyone. If you're interested in more than one, I encourage you to hover over each name and click the 'i' icon next to each and read a bit more about their best cell phone number list use cases.
Find your target audience in Audience Insights
One of my favorite places to start with a new account is understanding the cell phone number list target audience. Facebook Ads makes this very easy with its Audience Insights tool. In the main navigation of Facebook Business Manager, go to the cell phone number list planning section and choose “Audience Insights”. You'll then get a pop-up on the tool that asks if you want to start with all Facebook users (“Everyone on Facebook”) or only cell phone number list users logged in to your business page (“People logged in to your Page "). Once you choose “People connected to your Page”, it will highlight the area in the left navigation where you can choose the cell phone number list Facebook Page for which you want to see data. Find your page and let's go shopping!
You will be able to see demographic information, Facebook activity, device data, etc., all from this tool.
If the cell phone number list report is blank, it means you probably don't have a large enough audience for Facebook to provide insights. But don't worry, that doesn't mean all is lost. It is more than likely that you can exploit some great brands similar cell phone number list to yours. Let's say you are a modern furniture store. Similar brands could be West Elm and Crate and Barrel. You can type these brand names into the “Interests” section, just slightly above the Facebook page switcher on the left side, and get insights from their audience instead.