And choose newsletter content that is of specific interest to them. In fact, 77% of email roi comes from newsletters segmented by customer profile data. Why does it make such a difference? Because your audience is more likely to open and respond to email content that is closely aligned with their needs and preferences. According to statistics, segmented emails improve open rates by 14% and ctr by 22% compared to non-segmented emails. So if you're still sending identical emails to every address on your mailing list, it's time for a change. Today we're going to walk you through how to learn more about your audience and where to find data so you can send targeted and relevant email campaigns. Content what is a customer profile?
Gender age position and income level how to collect data registration form investigation google analytics crm, cms systems what is a customer profile? Location data company mailing list about each subscriber's location is essential for discovering the optimal time to send emails, announce local events, and provide information about promotional offers at nearby stores. Leverage location data to create a useful and informative newsletter. Gender men and women perceive information and act differently. Dividing your mailing list into segments based on gender is a reasonable solution if your goods and services are universal or gender specific. In 2003, joe hallock conducted a study to find out the color preferences of men and women.
232 people participated in the research. The results showed that 57% of men prefer blue. The majority of women also chose blue as their favorite color. But the most interesting difference is that women's second favorite color is purple, while the same color is men's second least favorite. Another experiment , performed by anya hurlbert and yazhu ling, showed that men prefer bright colors, while women prefer a softer color palette. Decision-making processes also vary by gender. A man needs to know the benefits of an item and the problems he will solve by buying it. If your target customer is male, focus on the item and briefly describe its important features. However, a woman needs emotional and social evidence