provider. Here are a few to explore…live avoid consultants just starting out and agencies that have only recently added ppc services to their offerings. Look for vendors who are recognized experts in the field. Also look at the experience level of individual team members. For example, here at bruce clay inc., our sem experts have no less than 10 years of experience in their field. Also, as big as the google ads network is, it's not the only ad network. So you want the consultant or vendor to have experience with different ad networks and formats.
The vendor should be proficient in advertising strategies for different devices. After all, mobile now accounts for more than half of search traffic worldwide. Reputation look for a reputable company with a proven track record. Talk to your colleagues and company employee list look for the following trust signals:google partner status microsoft advertising certified professional bbb accreditation (in the united states or equivalent elsewhere)solid list of previous or existing.
clients positive online reviews and testimonials active online presence approach what is the vendor or consultant's approach to ppc? For example, at bruce clay inc., we focus on managing cost-per-action (cpa) optimization. This means maintaining your budget while reducing the cost of each click in proportion to the return on that article. The person or team you hire should be able to clearly outline their approach to ppc services, as we have done here on our ppc services page. Objectives and performance if the ppc service provider is just asking for your google ads login to get started, that's a red flag. No one can provide good pay per click services unless they understand your goals to begin with.