Apr 11, 2022
In Fashion Forum
Careful netizens may have discovered that Taobao's opening page has been changed. All kinds of commodities that originally burst out of Taobao boxes were hidden in the version update. The Taobao "treasure box" at the bottom was moved to the center of the screen, with a line of simple orange SLogan below: "It's so good to shop!" In fact, this official Slogan adjustment has long been foreshadowed. In addition to the change of Taobao's job title email list opening page, a slogan has been added. Since last year, including the upgrade of the logo and the renaming from "Mobile Taobao" to "Taobao", all of them indicate the comprehensive upgrade of the Taobao brand. The changes of Taobao brand Slogan also reflect Taobao's in-depth thinking on the future development trend of e-commerce in recent months: In addition to being easy to use, e-commerce platforms should also be easy to browse - the future of e-commerce platforms is no longer just a tool for "buy, buy, buy", but more of a facet of content and social interaction. From the earliest "Tao you like it" to now "It's too good to shop", in fact, Taobao's sense of interest and socialization has not changed. In today's technological update, from graphics to short videos and live broadcasts, the content has a more comprehensive display concept. Whether it is content or shopping, as long as you go online, people need a comprehensive platform. This platform carries not only behaviors and interactions, but also contemporary lifestyles. 1. The future of e-commerce is essentially the future of lifestyle On Taobao, there are more than 900 million consumers, tens of millions of merchants, and hundreds of millions of SKUs. Only by making Taobao better shopping can truly make products and users flow. Along with this flow, it is the lifestyles of hundreds of millions of consumers that are changing. Taobao has always been committed to using the real "good shopping" to get close to users and create imaginary consumption scenarios in the future with users. 1. Users enrich their consumption tastes through content in "Haoguang" Taobao knows you better than you, and you can quickly find what you like when you open Taobao. For niche goods that are difficult to find offline, you can place an order with one click in the search results. Under the Taobao category, Guess You Like it will automatically help you select potential babies of interest.