Forum Posts

sifatahmed
Jan 31, 2022
In Fashion Forum
Do you really know what a Mailing is? Eye! If at first you think that it is a synonym for Newsletter or that it is a technique that only consists of sending mass emails , I am sorry to tell you that you are wrong. Moreover, if, on the contrary, you think that it only serves to sell, you are too. Therefore, as I imagine that perhaps you were also one of those who had a somewhat vague idea about this concept, in this guide I am going to tell you in greater depth what it is, what its benefits are and how to make a massive mailing for the Digital strategy of your business, eCommerce or project. Thematic 工作职能邮件数据库 content menu What is mailing? Why incorporate Mailing into your business strategy? What do Email Marketing tools allow me to do? Mailing is NOT a mere mass sending of emails What goals can you achieve by applying Mailing in your business? Tips to get results through Mailing What is mailing? Mailing is a mass communication technique via email, which is characterized by sending coherent, relevant and timely messages to people interested in your business's products and services. These massive email campaigns, which we are talking about, are a Direct Marketing technique that provides a communication format with slightly more commercial and promotional objectives than a Newsletter . In other words, through these mass emails, we can be able to send commercial content according to what our potential clients or prospects expect to receive and at the moment in the sales funnel when they are really more predisposed to receive it. That's where its high efficiency comes from, especially if we do it more strategically. Of course, as in any Direct Marketing technique , there are good practices that will help you get better results: registrations, conversions, sales, recommendations, etc. No matter the goal, a good eMailing strategy can achieve it. Why incorporate Mailing into your business strategy? For several years, this Email Marketing technique has earned the nickname of " digital technique with the highest ROI" . And it is well earned, since it averages a Return on Investment of between 38 and 44 euros for each euro invested . Keep reading and you will learn more about this strategy! If just talking about an approximate ROI of €40 is still not enough, let me list some reasons why you should choose Email Marketing as part of your Digital Marketing plan . First of all, Mailing is a relatively cheap technique. You do not need large investments to have good results. Rather, you need to do things in the best possible way, carrying out good practices and applying strategic actions to reach your Contacts with efficient content. Another point to keep in mind that differentiates Email from other digital communication channels: when you do a Mailing, the information you have is really yours . By encouraging the growth of your database, obtaining emails, names and surnames, positions, companies, interests, interactions on your website or online store, etc.; everything you get belongs to you. From the moment the subscriber gives their consent when they give you access to that data because they want to receive communications from you (I will go into more detail about this later) to each future opening of the emails you send and the interaction of your subscribers with them. The important thing is that the information is yours and the management of that data too. What do Email Marketing tools allow me to do? As if that were not enough, Mailing delivery platforms also stand out for allowing: » Segmentation A fundamental part of any digital practice today is audience segmentation. » Would you send the same content to all your prospects? To those who have just met you and to those who have already purchased your product or service, to those who have asked you a specific question and to those who are evaluating you, among other options. Of course not!
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