Forum Posts

Tanmoy Mukharjee
Apr 07, 2022
In Fashion Forum
After running the list through NCOA, we removed almost 2000 customers who had moved out of the area. Removing those mailing list customers from the mailing list, reduced the printing, processing & postage costs. If purchasing a list, choose criteria carefully. Working with an artist who specializes in light houses, they wanted to target wealthy people in the Mid-Atlantic region of the USA. After researching lists, we recommended a list of individuals who are interested in light house collectibles. The initial inquiry produced a list of over 200,000. The refined search produced 5,000 - 7,000 addresses, much more mailing list manageable for the customer...and we already know they are interested. Mail Piece Design: Your traveling billboard When you open your mailbox, all mail is faced with your address toward you and is sorted according to size. Consider a 6x11 post card instead of 4x6 post card. They usually mail for the same price and only a 2.5" x 4.5" area is typically needed for the mailing information. Since much of the 6' height will be exposed above the envelopes, use mailing list the top of the card to grab attention and the rest of the space for information to entice the recipient to turn the card over for more of your message.
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Tanmoy Mukharjee

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